Building a design team

Off-late we've been busy building our team at DSINE5 and have been very particular about who we choose to board with us on our journey. What we have realised over time is that it is important to pull back the view of design from a domain-specific process to one that fosters collaborative team-work of all those departments responsible for a project. Creativity, because of the abundance of knowledge n know-how that comes with such a team, will leap from an insulated perspective in such a scenario and redirect the product experience to scale newer heights. It requires many of the existing boundaries to be broken down and new, flexible ways to design to be reintroduced.

Designers and engineers need opportunities to experiment, explore, and even productively fail. This is a part of the learning curve of design creativity which triggers the enthusiasm towards delivering innovative products . It considers the product development in its entirety and helps focus on the end user’s sustained experience with that product and the design company itself.

Innovation in design is an amalgamation of engineering creativity and art. It is the result of a non-ending, stepwise advance in knowledge and know how. It comes from interaction with colleagues, both in the same company as well as others. The exhilarating ecstasy when you experience that unique “eureka!” moment is beyond compare when you hit upon an idea. It is that moment that you realize you have triggered the right combination of synapses firing your frontal lobe, and pursued the right “what if” questions all through!

We're on our way towards bringing this experience for our clients and building the right team thus becomes important for us.